Privacy Policy
Effective Date: January 2026 | Last Updated: January 2026
TL;DR (Summary)
- Your content stays on your device - Routines, profiles, and custom images are stored locally
- We use analytics - Google Analytics and Firebase Crashlytics help us improve the app
- We show ads (free tier) - Google AdMob displays personalized ads to free users
- No account required - Use the app without signing up
Overview
MyVisualRoutine uses third-party services to improve the app experience and support free users through advertising. This policy explains what data is collected and how it's used.
The App
Information We Collect
Through our third-party service providers, we collect:
- Device identifiers and advertising IDs
- App usage analytics and behavior patterns
- Crash reports and diagnostic information
Information We DO NOT Collect
We do NOT collect:
- Personal information (name, email, phone number)
- Location data
- Photos you take (stored only on your device)
- Voice recordings you create (stored only on your device)
- Health or medical information
- Any data about the individuals you create routines for
Information That Stays on Your Device
All of the following is stored ONLY on your device and is never transmitted to our servers:
- Profiles you create
- Routines, choice boards, and First/Then boards
- Custom images you take or select
- Voice recordings you create
- Progress history and statistics
- App settings and preferences
Subscription Information
If you subscribe to Premium:
- Payment is processed by Apple through the App Store
- We receive an anonymous subscription status (active/inactive)
- We do NOT receive your payment details, name, or Apple ID
- Subscription management is handled by RevenueCat SDK
RevenueCat SDK
We use RevenueCat to manage subscriptions. RevenueCat:
- Receives anonymous purchase receipts from Apple
- Does not receive personal information
- Cannot identify individual users
Third-Party Services in the App
The app uses the following third-party services:
| Service | Purpose | Data Collected |
|---|---|---|
| Google Analytics | Usage analytics | App usage, device info |
| Firebase Crashlytics | Crash reporting | Crash logs, device info, app state |
| Google AdMob | Advertising (free tier only) | Advertising ID, device info, ad interactions |
| RevenueCat | Subscription management | Anonymous purchase receipts |
Google Analytics
We use Google Analytics to understand how users interact with the app. This helps us improve features and fix issues. Data collected includes:
- App opens, screen views, and feature usage
- Device type, operating system, and app version
- Session duration and engagement metrics
Firebase Crashlytics
We use Firebase Crashlytics to identify and fix app crashes. When the app crashes, the following is collected:
- Crash stack traces and error logs
- Device state at time of crash
- Device model and operating system version
Google AdMob
Free users see ads powered by Google AdMob. AdMob may collect:
- Advertising ID (IDFA on iOS)
- Device information
- Ad interaction data (views, clicks)
Premium subscribers do not see ads and AdMob data collection is disabled.
The Website
Website Analytics
Our website (myvisualroutine.com) uses Plausible Analytics, a privacy-focused analytics tool that:
- Does NOT use cookies
- Does NOT collect personal information
- Does NOT track users across sites
Website Data Collection
The website does NOT:
- Use tracking cookies
- Collect personal information without consent
- Share data with advertisers
- Use fingerprinting techniques
The website may collect:
- Email address (only if you voluntarily sign up for updates)
- Contact form submissions (only what you provide)
Children's Privacy (COPPA Compliance)
MyVisualRoutine is designed for use by parents and caregivers with their family members. We take children's privacy seriously:
- No personal information (name, email) is collected from anyone
- No accounts are required
- Parents maintain full control of all content created in the app
- Custom photos and voice recordings stay on the device
- Ads shown to free users comply with Google's policies for family-safe content
Important: The app is intended for use by adults (parents, caregivers, educators). While children may use the app under supervision, the data collection described in this policy (analytics, crash reporting, advertising) applies to all users.
We comply with the Children's Online Privacy Protection Act (COPPA) and similar regulations worldwide.
Data Security
We take data security seriously:
- All data on your device is stored in the app's protected sandbox
- All communications with third-party services use encrypted connections (HTTPS/TLS)
- Our website uses HTTPS encryption
- Third-party providers (Google, RevenueCat) maintain their own security practices
Data Retention
Local App Data:
- Routines, profiles, and custom content are stored locally on your device
- When you delete the app, all local data is deleted
Analytics & Advertising Data:
- Google Analytics data is retained per Google's data retention policies
- Firebase Crashlytics data is retained for 90 days
- AdMob data is retained per Google's advertising data policies
Website Data:
- Email addresses (if provided) retained until you unsubscribe
- Analytics data (Plausible) retained for 2 years in aggregate form
Your Rights
You have the following rights regarding your data:
- Access: You can view all your local data within the app
- Portability: You can export your data from the app (Premium feature)
- Deletion: Deleting the app deletes all local data
- Opt-out of Ads: Subscribe to Premium to disable ads and AdMob data collection
- Limit Ad Tracking: Use iOS settings to limit ad tracking (Settings > Privacy > Tracking)
For website data:
- Email unsubscribe link in every email
- Contact us to delete any data you've provided
International Users
MyVisualRoutine is available globally. By using the app, you consent to the data practices described in this policy. Data collected through our third-party services (Google Analytics, Firebase, AdMob) may be processed in the United States or other countries where Google operates.
Changes to This Policy
We may update this policy if our practices change. Changes will be:
- Posted on this page with a new "Last Updated" date
- Noted in app updates for significant changes
- Effective immediately upon posting
We encourage you to review this policy periodically.
Contact Us
If you have questions about this Privacy Policy:
Email: hello@myvisualroutine.com
This privacy policy is written in plain language because we believe you deserve to understand how your data is handled.